The work of Hoshi Ludwig


• Design Lead at Instagram in New York City
• Mentoring and preparing future designers for the commercial world at School of Visual Arts
• Creating a voice for contemporary Asian American culture w/ Banana Magazine

w/ over 13 years of experience, Hoshi has led teams and designed interactive experiences, platforms and award-winning campaigns for companies such as Nike, Google, The North Face, Audi and many more. For the past 5 years, Hoshi has taught at School of Visual Arts in New York City. Valuing hard work, craft and collaboration, Hoshi is well-experienced in digital strategy and communication allowing him to deliver premium work from concept through execution. Hoshi's work has been globally recognized and awarded by The Webby's, Communication Arts, Cannes Cyber Lyons, One Show Interactive, Art Directors Club, The FWA, SXSW and more. Previously w/ Google, R/GA, firstborn, jUXT Interactive.

Request portfolio or view archive


Cannes Lions / Bronze Cyber / Data Visualization
Cannes Lions / Bronze Mobile / Products 
Webby / Employment
Webby / Shopping Handheld Devices
Webby / Shopping
Webby / Science Nominee
One Show Gold / User Experience
One Show Silver / Websites E-Commerce 
SXSW Winner / Classic
FWA Site of The Day (3x)
D&AD / Branding / Digital Brand Expression
D&AD / In-Book Digital Design / Apps
D&AD / In-Book Mobile Marketing / Apps
International ANDY / Silver Mobile Digital Design
NYFIAA / 1st Prize Digital / Mobile
NYFIAA / 2nd Prize Digital / Interface & Navigation
NYFIAA / 2nd Prize Digital / Games
Communication Arts / Info Design Award
Communication Arts / Award of Excellence
OMMA / Website Excellence
Apple Computers TV and Print Feature (2x)
Communicator / Award of Excellence
How Interactive / Merit
Twitter Business Case Study
Creativity Feature (2x)

and more...

Selected clients

Jigsaw (Google Ideas)
Nike Skateboarding
Nike Snowboarding
Audi of America
The North Face

Working Not Working
Winter Park Resort
Copper Mountain Resort
Cricket Mobile
Boa Lacing Systems
Paramount Pictures


US D704210 / Display w/ Icon
US D704211 / Display w/ Graphical UI
US D709084 / Display w/ Graphical UI
US D704213 / Display w/ Graphical UI
US D711420 / Display w/ Graphical UI
US D710863 / Display w/ Graphical UI